Everyone blames “the algorithm” for why their posts aren’t performing. But let’s be honest the algorithm isn’t broken. Your content might be.
Posting daily at 9 a.m. because someone said it’s the “best time” is outdated advice. The platforms have changed. Audiences have changed. If your strategy hasn’t, you’re not just behind you’re invisible.
Posting too often without delivering any real value
Obsessing over likes instead of tracking saves, shares, and watch time
Copying trends without adding a personal or original angle
Playing it safe and slowly becoming irrelevant
If your audience doesn’t feel the need to revisit your post, they won’t. Templates, checklists, swipe files, unpopular opinions, these are the types of posts people save and refer back to. Disposable content doesn’t build long-term reach.
A single, strong, story-driven post outperforms five rushed ones.
Content that’s thoughtful and relevant compounds over time and it builds trust. Focus on substance, not just frequency
The era of faceless content is ending. People want to connect with people.
Talk to the camera. Be honest. Be direct. Share stories that are human and a little uncomfortable. That’s what builds attention and credibility.
Before you post, ask yourself:
Would someone screenshot this?
Would they save it to reference later?
If the answer is no, it’s not strong enough.
Stop chasing likes. Focus on:
Saves
Shares
Profile visits
Watch time and replays
Likes feel good, but they don’t tell you if your content mattered.
Analytics & Planning
Instagram Insights
TikTok Creator Tools
Metricool
Later
Content Creation
Canva Pro
CapCut
ChatGPT
AnswerThePublic
Trend & Topic Research
BuzzSumo
Not Just Analytics
The algorithm isn’t out to get you, it’s just tuned to reward content that’s valuable, bold, and real. If your content isn’t getting saved, shared, or replayed… it’s not the platform’s fault.
It’s yours.