Marketing Agency for Plumbers & Home Services

Launch Point Agency is a home services marketing agency for plumbers, HVAC techs, electricians and contractors. We took a family-owned Monterey plumber from about $200K to over $1.1M in annual revenue in 18 months using local SEO, Google Ads and automated review collection.

Marketing for Plumbers: The Monterey Case Study

Our Monterey plumbing client started with zero Google Ads, a half-finished Google Business Profile and a website that did not rank for a single local keyword. We rebuilt the site with location pages for Monterey, Pacific Grove, Carmel and Seaside, fully optimized the Google Business Profile and submitted the business to over 60 local directories. Within 90 days they appeared in the local 3-pack for 15 plumbing keywords.

Google Ads and Local Service Ads

We launched Local Service Ads and Search campaigns aimed at emergency and high-value jobs like repiping, sewer line replacement and water heater installation. Negative keywords, service-area geofencing and ad scheduling cut cost per lead from $85 to $22 within the first 60 days. By month 12, return on ad spend was 8.4x.

Reviews and Tracking

An automated text asked every completed-job customer for a review, growing Google reviews from 47 at 4.1 stars to over 280 at 4.8 stars. Call tracking, form tracking and a simple CRM showed which channel drove each lead. After 18 months, organic traffic was up 340% and the owner had hired three technicians and bought two service vans.

Home Services Marketing for Every Trade

The same system applies to HVAC companies, electricians, roofers and general contractors: local SEO, Google Ads, review collection and cost-per-lead reporting built to generate phone calls and booked jobs.