Brand Launch Checklist

Launch your brand with confidence using our comprehensive checklist. Covers brand foundation, visual identity, digital presence setup, and launch strategy, from defining your mission statement to your first marketing campaign.

What's Inside

An interactive checklist covering four phases of a successful brand launch. Phase one is brand foundation: mission, vision, unique value proposition, target audience, buyer personas, competitor research, brand voice, brand story, core values, and a positioning statement. Phase two is visual identity: business registration, logo variations (horizontal, stacked, icon-only), color palette with hex codes, typography system, brand style guide, business cards, letterhead, email signatures, and social profile templates.

Digital Presence Setup

Phase three covers everything you need live before launch day: domain, website with SSL, Google Analytics and GTM, Google Business Profile, social media accounts (Instagram, Facebook, LinkedIn, TikTok), business email, CRM setup (HubSpot, Salesforce), live chat or chatbot, privacy policy and terms pages, and Google Search Console verification with sitemap submission.

Launch Strategy

Phase four is the launch itself: email marketing platform setup, scheduled launch announcement, seven days of launch social content, press release, media outreach, launch event or webinar, paid ads for launch week, referral program, retargeting pixels, and a 30-day post-launch content calendar.

Who It's For

Built for founders launching a new brand, marketers running a rebrand, and agencies managing client launches. The checklist works whether you're launching solo over six weeks or running a coordinated multi-team launch in 30 days.