Social Media Content Calendar Template

Plan your social media content with our free 30-day content calendar. Includes post prompts for Instagram, TikTok, LinkedIn, and Facebook, optimal posting times by platform, and a proven content mix strategy to maximize engagement.

What's Inside

A complete 30-day content calendar with daily post prompts mapped to a proven content mix: educational posts, behind-the-scenes, user-generated content, promotional posts, engagement posts (questions and polls), and seasonal or trending content. Every prompt is platform-agnostic so you can adapt it to Instagram Reels, TikTok, LinkedIn carousels, or Facebook posts.

Best Times to Post by Platform

Includes the optimal posting windows for each major platform based on aggregated engagement data: Instagram (mid-morning weekdays plus weekend mornings), TikTok (evening prime time), LinkedIn (Tuesday through Thursday business hours), and Facebook (mid-week mid-day). Use these as a starting point and refine with your own analytics.

Who It's For

Built for small business owners, in-house marketers, and agency teams who want to stop the daily 'what do I post?' panic. Especially useful for service businesses, e-commerce brands, and creators who post on multiple platforms but don't have a full-time social media manager.

How to Use It

Drop the calendar into your scheduling tool (Metricool, Later, Buffer, Hootsuite), customize each prompt with your brand voice and offers, batch-create the visual assets in one or two sessions, and schedule the entire month in advance. Then track performance, double down on what works, and repeat.