Dispensary Marketing Playbook

Grow your dispensary with our step-by-step marketing playbook. Includes local SEO checklists for Google Business Profile optimization, customer retention strategies like loyalty programs and SMS marketing, and revenue growth tactics with channel-by-channel analysis.

What's Inside

A practical playbook for dispensary owners and cannabis retailers covering the three biggest growth levers: local SEO (so customers find you when they search 'dispensary near me'), customer retention (so first-time visitors come back), and channel-level revenue optimization (so you know where every marketing dollar should go).

Local SEO for Dispensaries

Step-by-step optimization for Google Business Profile, Weedmaps, Leafly, Apple Maps, and Yelp. Includes citation building, NAP consistency audits, photo and menu updates, review-collection workflows, and local keyword targeting for high-intent searches like 'dispensary open now', 'weed delivery [city]', and product-specific queries.

Customer Retention Strategies

Loyalty program design (points, tiers, rewards), SMS marketing compliance and best practices, email newsletter playbooks, budtender training for in-store retention, and personalized recommendations using POS data. Retained customers spend 3, 5x more over their lifetime than one-time buyers.

Revenue Growth by Channel

Channel-by-channel breakdown: organic local search, paid Weedmaps and Leafly placement, SMS and email, in-store experience, social media (compliant approaches), influencer and budtender advocacy, events, and community partnerships. Includes recommended budget mix and expected payback periods.

Who It's For

Built for dispensary owners, marketing managers at multi-location cannabis retailers, and agencies that serve the cannabis vertical. Equally useful for new license holders launching their first store and established operators trying to break a revenue plateau.