Paid Ads ROI Calculator & Benchmarks

Calculate your paid advertising ROI with our free tool. Compare cost-per-click, ROAS, and conversion rates across Google, Meta, LinkedIn, and TikTok. Includes industry benchmarks for e-commerce, SaaS, home services, healthcare, and more.

What's Inside

An interactive ROI calculator and industry benchmark library that lets you plug in your monthly ad spend, average CPC, conversion rate, and average order value to project clicks, conversions, revenue, and ROAS. Includes platform benchmarks for Google, Meta, LinkedIn, and TikTok and industry benchmarks for e-commerce, SaaS, home services, healthcare, legal, and restaurants.

Budget Allocation by Funnel Stage

A recommended budget split across the funnel: top-of-funnel awareness campaigns, mid-funnel consideration and retargeting, and bottom-of-funnel conversion campaigns. Helps you avoid the most common mistake of putting 100% of budget into bottom-funnel and starving the pipeline.

12-Step Campaign Checklist

A pre-launch checklist covering goal setting, audience definition, conversion tracking setup, landing page review, ad creative variations, negative-keyword lists, audience exclusions, bid strategy selection, budget pacing, A/B test plan, attribution model, and reporting cadence. Run it before every new campaign.

Who It's For

Built for founders, in-house marketers, and agency teams who need to forecast paid-ad performance, compare against industry benchmarks, and make budget decisions with real numbers instead of guesses.