SEO Audit Checklist

Audit your website's SEO with this comprehensive 40-point checklist. Covers on-page optimization, technical SEO, content strategy, local SEO, and link building with maturity benchmarks and common mistake impact analysis.

What's Inside

A 40-point interactive audit covering the five pillars of modern SEO and AI search optimization (AIO): on-page optimization, technical SEO, content strategy, local SEO, and link building. Each item includes a maturity benchmark (beginner / intermediate / advanced) and an impact estimate so you know what to fix first.

On-Page Optimization

Title tags, meta descriptions, header hierarchy, internal linking, image alt text, URL structure, keyword targeting, and content depth. The fastest wins for most sites live here, and they're often broken on the highest-traffic pages.

Technical SEO & AI Search Readiness

Site speed and Core Web Vitals, mobile usability, sitemap.xml and robots.txt, structured data and schema markup, canonical tags, indexability, HTTPS, llms.txt for AI search discovery, and prerendered HTML for crawlers and AI agents.

Content, Local SEO & Link Building

Content strategy: topical authority, content clusters, intent matching, refresh cadence, and AI-citation optimization. Local SEO: Google Business Profile completeness, NAP consistency, citation building, review velocity, and local landing pages. Link building: backlink profile health, competitor gap analysis, digital PR, and unlinked-mention reclamation.

How to Use It

Walk the checklist top to bottom on your highest-traffic page first, then your money pages, then your top three competitors. Most sites find 8, 12 high-impact gaps within the first hour. Re-run quarterly.